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Pacific Asia Museum

Brand Identity System 
Transmedia InstallationEditorial Design
Featured
︎︎︎ Mind Sparkle Mag  
︎︎︎ Design by Women

Instructor
Brad Bartlett
Related Project
︎︎︎ Stereo(type)ography  

Pacific Asia Museum is an integral part of the University of Southern California, the USC Pacific Asia Museum creates inspiring encounters with the art, history and culture of Pacific Asia to promote intercultural understanding in the service of elevating our shared sense of humanity.




The goal of this rebranding is to be inspired by the culture with the enriched history, and bring new life to it with contemporary graphic design.



︎︎︎Posters




︎︎︎Stationery & Postcards




︎︎︎Wristband &
Membership Card

︎︎︎Booklet



︎︎︎Website

︎︎︎Mobile Web
︎︎︎Social Media

︎︎︎Spatial






︎︎︎Installation
The interactve installation is a part of the entrance experimence. By holding hands with other visitors, the connection is established to reveal the museum / culture’s authentic look.

︎︎︎ Live demo


︎︎︎ Stereo(type)ography
︎︎︎ Pacific Asia Museum
︎︎︎ NOOOISE Virtual Livehouse
︎︎︎ 21C Museum Hotel
︎︎︎ VICTORIA
︎︎︎ 19+1 Magazine
© ELLIS ZHIXUAN YU 2023