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Miu Miu 30 Blizzards.

Exhibition Identity
Motion Direction
Editorial

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Client
Miu Miu & Helen Marten

Team
2x4

Role
Designer

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During Art Basel Paris, Miu Miu presented 30 Blizzards, a major work conceived by artist Helen Marten in close collaboration with theatre and opera director Fabio Cherstich, with sound and music by Beatrice Dillon and animation by Adam Sinclair.

We worked with our longtime partners at Miu Miu and Helen Marten to develop the visual identity, publications, advertising, and environmental design for the piece. A central focus of the identity was capturing the narrative, story-driven nature of the exhibition, crafting a classical serif logo with a subtle, unexpected twist, and designing a guide that unfolds with the pacing and structure of a novel, all featuring the artist’s signature diagrams.

Team @ 2x4

Michael Rock, Partner
Sung Joong Kim, Group Creative Director, Branding
Gina Shin, Associate Design Director, Branding
Chiara Assanelli, Director, Environments
Ellis Yu, Designer, Branding
Remi Oni, Motion Designer, Branding
Noemi Iten, Strategist
Ishita Gujarathi, Junior Designer, Branding
Isabelle Tan, Junior Designer, Branding
Brandon Thompson, Project Manager